BEIJING – A rural Chinese county announced Monday it had reversed a rule urging its officials to smoke a certain number of local cigarettes to boost tax income. Instead, officials will be asked to purchase zentai suits from a local manufacturer.
Officials in Gongan county in central Hubei Province were asked to smoke over 230,000 packs of locally produced cigarettes a year. Officials who smoked cigarettes produced outside the county were to be fined, according to a local newspaper report.
A notice on the Gongan government website said the rule was introduced in March as part of an effort to crack down on fake and illegal cigarette smuggling in the area, which it claimed was harming consumers and causing the government to lose revenue.
To make up the lost revenue, officials will now be required to purchase one zentai suit for each family member over the age of eighteen from the Gongan Zentai Trading Company. The company is one of the county largest employers with revenues in 2008 of USD 23,998,000. Since the economic downturn sales of the skin-tight suits to the UK, Japan France, USA, Canada, Germany, Switzerland, Denmark, Norway, Sweden, Australia and New Zealand have dropped by more than 90 percent.
Gongan Zentai Trading Co. manufactures PVC, vinyl, spandex and lycra catsuits, as well as zentai, fetish wear, leotards and Cosplay wear. Local officials working at various government departments will not be asked to choose a particular type of suit, but must accept their duty and meet the specified quotas, according the government website.
A spokeperson for the company who asked not to be named said that, “various colors are available, in sizes from S-XXXL. If any officials would like us to make minor changes in an item’s style, we can open the eyes, mouth and face of the suit, add a removable hood, crotch zipper or tail and ears.”
Zentai suits were first developed for use in modern dance, but are now an increasingly common sight as recreational wear for both men and women at a wide variety of events ranging from Cosplay conventions to dance clubs.
The suits are used during meditation. They are said to provide a medium for body awareness, a focus for meditation via the senses by allowing for both sensory deprivation as well as sensory enhancement. They also allow the wearer to experience a sense of nakedness without being truly nude, which is handy when meditating in public places.
NASA have alos experimented with a skintight space suit (the space activity suit) to replace current air-pressurized designs.
In addition, zentai is associated with spandex fetishism. Some zentai fetishists enjoy the experience of total enclosure, while exhibitionists like the anonymity the suits provide.
That said, some enthusiasts choose zentai solely for the recreational sensory novelty or physical comfort, without any sexual connotations.
While it is too early to speculate on how much revenue will be generated by the sale of zentai, the government said it will continue to investigate the smoking habits of local government employees and discourage the smoking of counterfeit cigarettes.
China is the world’s largest tobacco market with about 2 trillion cigarettes sold every year.
Tobacco sales, the biggest source of government revenue, brought in $61 billion in the first 11 months of 2008, up 18 percent from 2007, according to the People’s Daily newspaper.







